Fitness, Fashion & Funnels: Building a Lifestyle Brand from Scratch [Pre-Order]

[Pre-Order Course – Full Launch Coming Soon]

Course Objective:
This course is designed to empower aspiring entrepreneurs, influencers, and personal brand builders to launch and grow their own lifestyle brand by combining the worlds of fitness, fashion, and online sales funnels. Students will learn how to build a brand that reflects their passion, connects with an audience, and generates consistent income.

Module 1: Foundations of a Lifestyle Brand

Topics Covered:

• What is a Lifestyle Brand?
• The Power of Personal Branding
• Identifying Your Passion & Purpose (Fitness + Fashion + Funnels)
• Building a Vision, Mission & Core Values
• Audience Profiling: Who Are You Speaking To?
• Assignment:
  Define your lifestyle brand concept, mission, and ideal customer persona.

Module 2: Finding Your Niche & Unique Selling Proposition (USP)

Topics Covered:

• Niche Down to Stand Out
• How to Combine Fitness and Fashion Creatively
• Competitive Research & Market Trends
• Crafting Your Brand Story & USP
• Authenticity vs Trend-Chasing
• Worksheet:
  Niche Discovery Blueprint & USP Clarity Exercise

Module 3: Brand Identity & Visual Aesthetics

Topics Covered:

• Choosing a Brand Name That Resonates
• Visual Branding (Logo, Color Palette, Fonts)
• Instagram-Ready Aesthetics & Grid Planning
• Fitnesswear & Merch Design Tools (e.g. Canva, Printify, Adobe Express)
• Building Brand Guidelines
• Assignment:
  Create a visual moodboard and mockup your first product or lookbook.

Module 4: Fitness Content Creation + Fashion Integration

Topics Covered:

• Types of Fitness Content That Sell (Challenges, Tips, Transformation Stories)
• Styling Fitness with Fashion: Lookbooks, Shoots, and Reels
• Shooting High-Quality Photos/Videos with Your Phone
• Collaborations with Influencers & Fitness Models
• Building a Content Calendar (Instagram, TikTok, YouTube)
• Practical Task:
  Plan and produce a 7-day content series showcasing your lifestyle brand.

Module 5: Funnels & Sales Strategy (The “Funnels” Part!)

Topics Covered:

• What is a Sales Funnel?
• Lead Magnet Creation (Fitness PDF, Style Guide, etc.)
• Email Marketing 101 (Using Mailchimp, ConvertKit, or Klaviyo)
• Funnel Builders (ClickFunnels, Shopify, Leadpages)
• Upsells, Downsells, Tripwires: Making the Most of Each Sale
• Activity:
  Build your first funnel using a pre-designed template.

Module 6: E-Commerce Setup & Monetization

Topics Covered:

• Choosing the Right Platform (Shopify vs WooCommerce vs Print-on-Demand)
• Setting Up Your Online Store
• Product Sourcing (Activewear, Merch, Accessories)
• Payment Gateways, Shipping & Legal Basics
• Launching with Limited Drops & Preorders
• Assignment:
  Launch your first product or digital offer.

Module 7: Social Media Growth & Personal Brand Marketing

Topics Covered:

• Growing on Instagram, TikTok & YouTube Shorts
• Content Pillars for Lifestyle Brands
• Brand Collaborations, Influencer Marketing & Giveaways
• Using Stories & Lives to Build Connection
• How to Go Viral (Real Tactics)
• Practical Task:
  Launch a mini campaign for engagement or lead generation.

Module 8: Scaling Your Lifestyle Brand

Topics Covered:

• Using Data & Analytics to Make Decisions
• Automation Tools & Systems
• Growing a Team: VAs, Designers, Content Editors
• Community Building & Subscription Models
• Vision Board: Where Will You Take Your Brand?
• Final Project:
  Present your full lifestyle brand launch plan with visuals, funnel map, and go-to-market strategy.

Bonus Modules (Optional):

• Fitness Coach Certification Paths & Side Hustles
• Fashion Line Manufacturing (Beyond POD)
• Affiliate Marketing for Passive Income
• Webinar Funnels & Online Course Sales

Course Format:

• Video Lessons
• Downloadable Workbooks
• Weekly Live Q&A or Group Coaching
• Private Facebook/Discord Group for Networking
• Certificate of Completion